Wright

Comprehensive brand redesign and storytelling for Argentina's most prestigious heritage boutique, celebrating a legacy of elegance since 1879.

/ Overview

N. 01

Heritage Reimagined. Founded in 1879, Wright is a cornerstone of refined taste in Buenos Aires. Known for its curated selection of high-end home goods and its historic role in pioneering wedding registries in Argentina, the brand required a visual evolution. The project focused on a total brand redesign that honors its 'Bazar Inglés' roots while appealing to a contemporary, discerning audience that values timeless quality.

Client

Wright

Date

18 Ene, 2026

Category

Brand Identity / Storytelling / Graphic Design

Final Result

N. 02

Sophistication & Legacy. The visual concept centers on 'Modern Heritage'. We refined the classic symbology of the brand to create a versatile identity system that performs seamlessly across digital platforms and physical stationery, reflecting the exclusivity of their silver, crystal, and porcelain collections.

Bridging Generations. The challenge was to revitalize a 140-year-old icon without losing the emotional connection with its lifelong clientele. By weaving a new storytelling narrative, we positioned Wright not just as a store, but as a curator of life's most significant milestones and a symbol of refined living