Carter´s

Strategic digitalization and eCommerce optimization for a global leader in children’s apparel, driving sustained growth in the local market.

/ Overview

N. 01

Global Legacy, Local Growth. Carter's is synonymous with quality worldwide. My mission was to spearhead the total digitalization of their sales channels in Argentina. The project wasn't just about moving a catalog online; it was about architecting a digital strategy that translated global brand standards into a high-converting local experience. By focusing on user behavior and market-specific needs, we achieved a platform that has delivered consistent and measurable business growth

Client

Carter's / OshKosh B'gosh

Date

30 Abr, 2020

Category

Digital Strategy / eCommerce Design / UX-UI

Final Result

N. 02

Innovative Adaptation. The visual concept centers on 'Functional Tenderness'. We maintained the iconic and trustworthy aesthetic of Carter’s Global while introducing innovative UI patterns that resonated with the local audience. The interface was designed to be clean, inviting, and extremely easy to navigate, mirroring the comfort and quality of the products themselves.

Seamless Multi-device Experience. One of the project's biggest milestones was developing a mobile-first approach that surpassed industry standards. Given the high volume of mobile traffic for busy parents, we optimized every touchpoint—from product discovery to the final checkout—ensuring a fluid and modern experience on both desktop and mobile. This balance between global identity and local innovation was the key to the project's success.